Tuesday, January 3, 2012

Need to Know - Small Business Technology: January 3, 2012

6 Ways To Dramatically Boost Your Landing Page Conversion Rate - The actual 6 Ways are in a free (no email address required) downloadable PDF. Well written guide that I would recommend professionally to clients. Download a copy now for yourself!

6 Tech Trends to Watch in 2012 - Want to know what technical "ships" are just offshore and about to land? This is the kind of article that makes me money and keeps me gainfully employed by telling me what I should be learning. Our favorite 2012 trend is #5 - Bring your own device (BYOD).

Drivers submit a photo, auto shops bid on their car repair - Really neat app that hopefully will lead to lower costs for repairs and eventually auto insurance. Hope this goes viral and has a national impact.

Free mobile internet in exchange for participation in local offers - This is clever. Who doesn't like free? Unfortunately there are no free lunches. Someone has to pay.

5 Steps To Measure The ROI Of Digital Media Channels - Fairly academic article describing the basic steps to aggregate your stats into a single system for analyzing ROI. Light on details and doesn't recommend the final single repository. Read for the underlying concept and not step-by-step instructions.

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