Need to Know - Small Business Technology: January 24, 2012

McDonald's Twitter Campaign Goes Horribly Wrong - If you had access to a major Twitter hash tag, say #McDStories, would would you tweet with it? Read this article for some examples of a campaign gone bad.

In Social Business, Pay Sales Teams Less And Customer Service More - After the #McDStories post, this post using cows to relate 9 truths about customers seems apropos.

Infographics: Why They Fail For Link Building - Search Engine Land provides an interesting article with four things to avoid regarding those clever infographics.

Facebook Timeline and What Marketers Need to Know - Another good, clear tutorial on how to leverage Facebook's new timeline feature for marketing your product or service. Putting this on my to-do list. You?

The 3-D Printing Pirates Who Could Render SOPA Meaningless - 3-D printing is probably the most disruptive technology since the Internet. Never considered 3-D to be disruptive of laws. You need to follow 3-D.

How to Set Up Blog Comments as Goals in Google Analytics Using WordPress Hacks - Never thought about comments as goals, but here are step-by-step instructions on how to set it all up. Now a Twitter favorite.

Mobile payments and the demise of the cash register - Another disruptive technology coming to small businesses near you sooner than you think. Author says; "Ignore mobile commerce at your peril."