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Showing posts with label Facebook. Show all posts
Showing posts with label Facebook. Show all posts

Monday, February 20, 2012

Need to Know - Small Business Technology: February 20, 2012

We got behind in posting our near daily small business technology updates due to an intense training schedule. Here's what popped up in today's professional reading:

The Biggest Mistake Web Analysts Make… And How To Avoid It! - Great article by Google analytics guru. Suitable for both beginners and advance webmasters.

How Inbound Marketing Works, From Start to Finish - Clever infographic explaining the inbound sales process visually. Need to print some of these poster size for the classroom.

Ecommerce Comes to Twitter - How-to article on getting started with Chirpify, the Twittter ecommerce platform.

Infographic: The most recent (and incredibly impressive) Facebook stats - Another fun infographic to gawk at. Don't forget to pin it on Pinterest.com

Tools of the Travelgeek: Voice and Data Devices - Really useful article for anyone travelling overseas, including on cruises. Describes what equipment to take and how to use it to avoid high data and roaming charges. I didn't know cruise ships charged $5/minute for cell calls. I feel better about my $0.30/minute pre-paid  now.

Brailletouch app to bring eyes-free texting to iPhone and iPad - Very cool invention. Click through and check out this innovation.

Smartphone Users Say Web Access More Indispendable Than Texting - Did you know that most smartphone turn to laptops when they lose their phone's data connection? Good behavioral insight in this brief article.

Congrats, US Government: You're Scaring Web Businesses Into Moving Out Of The US - Diatribe with a tongue-in-cheek migration checklist for web based businesses. Read and ponder this.

The Post-Office Generation - Microsoft Office's growing irrelevance due to ubiquitous tablets, Dropbox, and cheapo editor apps.

Tuesday, January 24, 2012

Need to Know - Small Business Technology: January 24, 2012

McDonald's Twitter Campaign Goes Horribly Wrong - If you had access to a major Twitter hash tag, say #McDStories, would would you tweet with it? Read this article for some examples of a campaign gone bad.

In Social Business, Pay Sales Teams Less And Customer Service More - After the #McDStories post, this post using cows to relate 9 truths about customers seems apropos.

Infographics: Why They Fail For Link Building - Search Engine Land provides an interesting article with four things to avoid regarding those clever infographics.

Facebook Timeline and What Marketers Need to Know - Another good, clear tutorial on how to leverage Facebook's new timeline feature for marketing your product or service. Putting this on my to-do list. You?

The 3-D Printing Pirates Who Could Render SOPA Meaningless - 3-D printing is probably the most disruptive technology since the Internet. Never considered 3-D to be disruptive of laws. You need to follow 3-D.

How to Set Up Blog Comments as Goals in Google Analytics Using WordPress Hacks - Never thought about comments as goals, but here are step-by-step instructions on how to set it all up. Now a Twitter favorite.

Mobile payments and the demise of the cash register - Another disruptive technology coming to small businesses near you sooner than you think. Author says; "Ignore mobile commerce at your peril."


Friday, January 6, 2012

Need to Know - Small Business Technology: January 6, 2012

25 Eye-Popping Internet Marketing Statistics for 2012 - All 25 are short sound bites you can use a meetings or re-tweet yourself. Half have to do with mobile in 2012.

12 Crucial Consumer Trends for 2012 - Summary of 12 fast breaking business trends you should be aware of. Take note of #5 Cash Less and #12 Point and Know. Also, you should be following @Trendwatching on Twitter if you don't already.

How To Install Facebooks Timeline - Blog post with embedded 8:23 minute video showing step-by-step how to switch the new Facebook time line into your Facebook account. Great for folks that prefer visual and audio instructions. The host is quite personable also!

4 Pillars Of LinkedIn Marketing For Businesses - The author not only gives you the four pillars but also provides 5-7 good solid instructions on how to build said pillars.

Launching a Mobile Marketing Campaign: Easier Than You Think - Short overview of the 4 key pieces of a mobile marketing campaign. Developing an app (#4) is currently optional for most small businesses, unless you have a killer app that does something value added (restaurant menu, medical appointment maker, etc.)

5 lessons to apply when launching a mobile site or campaign - Quick overview of 5 reasons why mobile  marketing is tough which basically all boil down to: No Buck Rogers, No bucks.

An Excellent eBook Full of Mobile Learning Activities - Blog post with a downloadable ebook described as "...great free ebook that anyone interested in using mobile devices as instructional tools should read..." The book is well written with more photos than text. While the book depicts and describes K12 activities, much of this is applicable to adult learners. I'm halfway tempted to develop a similar guide featuring adults in the workplace.

Is Mobile Learning Smarter Learning? Using Mobile Devices for Multisensory Learning and Assessment - Geeky article and 1:23 minute video for instructional designers.

Free Sites for Making Money Online - This is old news for me, but one of you might could use the info in this economy.


Saturday, December 24, 2011

Need to Know - Small Business Technology: December 24, 2011

Top Pop-Up Shops: 14 Temporary Retail Stores - Some very clever pop-up retail shop designs shown. Seems shipping containers and domes are very popular.

10 Ways to Add Facebook Functionality to Your Website - Nice tutorial on many overlooked ways to integrate Facebook and get full value from time spent updating a Facebook page.

Marketers Analyze What It Means When Customers 'Like' Their Pages - As we just "unliked" a number of pages in our own Facebook account, this is a timely article. Good insight provided that should help you make better decisions on creating your own Facebook conversions and goals.