We got behind in posting our near daily small business technology updates due to an intense training schedule. Here's what popped up in today's professional reading:
The Biggest Mistake Web Analysts Make… And How To Avoid It! - Great article by Google analytics guru. Suitable for both beginners and advance webmasters.
How Inbound Marketing Works, From Start to Finish - Clever infographic explaining the inbound sales process visually. Need to print some of these poster size for the classroom.
Ecommerce Comes to Twitter - How-to article on getting started with Chirpify, the Twittter ecommerce platform.
Infographic: The most recent (and incredibly impressive) Facebook stats - Another fun infographic to gawk at. Don't forget to pin it on Pinterest.com
Tools of the Travelgeek: Voice and Data Devices - Really useful article for anyone travelling overseas, including on cruises. Describes what equipment to take and how to use it to avoid high data and roaming charges. I didn't know cruise ships charged $5/minute for cell calls. I feel better about my $0.30/minute pre-paid now.
Brailletouch app to bring eyes-free texting to iPhone and iPad - Very cool invention. Click through and check out this innovation.
Smartphone Users Say Web Access More Indispendable Than Texting - Did you know that most smartphone turn to laptops when they lose their phone's data connection? Good behavioral insight in this brief article.
Congrats, US Government: You're Scaring Web Businesses Into Moving Out Of The US - Diatribe with a tongue-in-cheek migration checklist for web based businesses. Read and ponder this.
The Post-Office Generation - Microsoft Office's growing irrelevance due to ubiquitous tablets, Dropbox, and cheapo editor apps.
Portfolio
Showing posts with label mobile web. Show all posts
Showing posts with label mobile web. Show all posts
Monday, February 20, 2012
Thursday, February 9, 2012
Need to Know - Small Business Technology: February 9, 2012
How To Build a Rockin’ LinkedIn Presence - Short 5-step tutorial from a Chief Branding Officer on how to set up a company page on LinkedIn. You do have a rockin' personal LinkedIn account already, don't you?
2012 Mobile Trends And What They Mean For Product Strategists - This is the kind of article I look for to keep myself employed and my employer "in business." Short, easy-to-read list of the key trends you and I should keep abreast of and implement.
iPad’s Momentum in Restaurants Grows with Buffalo Wild Wings Trial - This is what I'm talking about today. Customers use iPads to order and pass the time in a major chain restaurant. The snow ball is gaining speed and snow.
Staples leads the way with new tablet-optimized experience - Major retailer is among first to offer tCommerce (tablet commerce). Plan to show this site in my tablet classes today.
Is this the tipping point for mobile commerce? - Seems the logical follow on after the above mobile articles. Good summary of stats. Yeah, mobile commerce is at the tipping point and going over. BTW, I've registered for a free 1-hour webinar on mobile commerce during the past holiday season. You might also.
The Rise Of Content Marketing [Infographic] - Content marketing is the production of content like videos, music and other content which is used to brand a product or build market share. The infographic gives a good summary of the state of this industry.
what is mLearning - Short animated video explaining mLearning in simple terms. This video actually stimulated some ideas on how to add audio to my mLearning project.
ADL Mobile Learning Newsletter - Weekly list of mLearning articles. Haven't had an opportunity to explore the links yet. If you find gold, please comment.
2012 Mobile Trends And What They Mean For Product Strategists - This is the kind of article I look for to keep myself employed and my employer "in business." Short, easy-to-read list of the key trends you and I should keep abreast of and implement.
iPad’s Momentum in Restaurants Grows with Buffalo Wild Wings Trial - This is what I'm talking about today. Customers use iPads to order and pass the time in a major chain restaurant. The snow ball is gaining speed and snow.
Staples leads the way with new tablet-optimized experience - Major retailer is among first to offer tCommerce (tablet commerce). Plan to show this site in my tablet classes today.
Is this the tipping point for mobile commerce? - Seems the logical follow on after the above mobile articles. Good summary of stats. Yeah, mobile commerce is at the tipping point and going over. BTW, I've registered for a free 1-hour webinar on mobile commerce during the past holiday season. You might also.
The Rise Of Content Marketing [Infographic] - Content marketing is the production of content like videos, music and other content which is used to brand a product or build market share. The infographic gives a good summary of the state of this industry.
what is mLearning - Short animated video explaining mLearning in simple terms. This video actually stimulated some ideas on how to add audio to my mLearning project.
ADL Mobile Learning Newsletter - Weekly list of mLearning articles. Haven't had an opportunity to explore the links yet. If you find gold, please comment.
Tuesday, January 31, 2012
Need to Know - Small Business Technology: January 31, 2012
Your Computing Devices Come and Go, Your Data is Forever: Ten Tips for Using the Cloud - If you don't back up your data, then here's a good primer on how to use the Cloud. I'd start with Dropbox.
5 Ways to Brand Your New YouTube Profile - YouTube has introduced new channel profiles. We put off trying to figure out how to exploit the new template for SEO. Good thing. SocialMediaExaminer did the work for us and put a great tutorial together. Step #2 looks like it will bring a return on my time investment.
15 essential tasks to complete after installing WordPress - These are pretty much the same things I have long done when setting up WordPress and almost in the same order.
Top 10 Content Slider Plugins for Wordpress - Since we're discussing WordPress, here's some of the best sliders to add to the top of your template.
5 tips to develop an effective tablet strategy - Thought this was bout buying tablets for a small business, but its about a strategy for web development to ensure your web site is tablet friendly. Personally, we like the Sewanee mobile first model best.
5 Ways to Brand Your New YouTube Profile - YouTube has introduced new channel profiles. We put off trying to figure out how to exploit the new template for SEO. Good thing. SocialMediaExaminer did the work for us and put a great tutorial together. Step #2 looks like it will bring a return on my time investment.
15 essential tasks to complete after installing WordPress - These are pretty much the same things I have long done when setting up WordPress and almost in the same order.
Top 10 Content Slider Plugins for Wordpress - Since we're discussing WordPress, here's some of the best sliders to add to the top of your template.
5 tips to develop an effective tablet strategy - Thought this was bout buying tablets for a small business, but its about a strategy for web development to ensure your web site is tablet friendly. Personally, we like the Sewanee mobile first model best.
Monday, January 30, 2012
Need to Know - Small Business Technology: January 30, 2012
6 Tips for Improving Twitter Link Click Through Rate - I'm going to try the tip on placing links 25% 0of the way into a Tweet. Intrigued? Click and read!
The “Four Horsemen” of an SEO apocalypse in 2012 - The four are mobile devices, analytics, personalization & content. Click through to learn about their "apocalyptic" impact on SEO.
Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data! - A well written tutorial on advanced tips using Google Analytics by the co-founder of Google.
Why are America’s fastest-growing companies killing their blogs? - I read it, but I just don't believe it yet. I may have to ponder this a bit and read it again later. You?
Everything You Thought You Knew About Learning Is Wrong - Mind blowing! Take notes after class, study all over the place, and don't focus on just one skill at a time.
Kendo UI Mobile (Beta) - Very cool tool to develop applications or web sites once for all the major mobile phone platforms. I'm gonna download this and play. This tool could open app development to the masses.
The “Four Horsemen” of an SEO apocalypse in 2012 - The four are mobile devices, analytics, personalization & content. Click through to learn about their "apocalyptic" impact on SEO.
Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data! - A well written tutorial on advanced tips using Google Analytics by the co-founder of Google.
Why are America’s fastest-growing companies killing their blogs? - I read it, but I just don't believe it yet. I may have to ponder this a bit and read it again later. You?
Everything You Thought You Knew About Learning Is Wrong - Mind blowing! Take notes after class, study all over the place, and don't focus on just one skill at a time.
Kendo UI Mobile (Beta) - Very cool tool to develop applications or web sites once for all the major mobile phone platforms. I'm gonna download this and play. This tool could open app development to the masses.
Friday, January 27, 2012
Need to Know - Small Business Technology: January 27, 2012
Harnessing mobile trends, technology and tips from industry giants - A somewhat generic article with a hidden takeaway: "50 percent of on-the-go customers are willing to share their location to get good deals." Read all of it for other interesting trends.
QR codes: 5 popular complaints (and why they’re wrong) - The best thing in this article was discovering BooDroo.com for SMS marketing. Take time to click through to the Columbia University Campus Ministry video, scan the QR code at the end of the video, and see how to drive subscriptions to an SMS marketing tool. I'm so doing this!
Forget demographics. It’s all about the socialgraphics - From the article: "To motivate users to take action, you first have to understand what motivates them."
The 2-Minute Move That Will Elevate Your Personal Brand - Avery short FastCompany article with a really simple-to-implement tweak to your email signature file. Next 5-minute break you should read the article and make the signature file change.
Snaps on Maps: Google Wants to Send Photographers Inside Your Business - A Mashup on how Google is now photographing the insides of businesses in 14 markets to take Google Street Map to the next level.
Delivering Video via HTML5 and Flash to reach all platforms with one video codec - how to make it work today #mlearncon - Video is hot and moves product when used well. This illustrated tutorial explains in simple language how to get started with HTML5 video, the new web standard. This is now my go-to guide for working with video on the web.
13 People to follow on Google Plus - Looks like a good selection of experts. Think I'll start a new Google+ circle just for them.
Google+ SEO - A very, very, very long article on how to SEO your Google+ account. Lots of instructions and illustrations. I'm tempted to call this the most comprehesive Google+ SEO tutorial online.
Android Smartphone Round-Up: December/January Edition - Short reviews of three Android smartphones with great photos and key details on each phone.
QR codes: 5 popular complaints (and why they’re wrong) - The best thing in this article was discovering BooDroo.com for SMS marketing. Take time to click through to the Columbia University Campus Ministry video, scan the QR code at the end of the video, and see how to drive subscriptions to an SMS marketing tool. I'm so doing this!
Forget demographics. It’s all about the socialgraphics - From the article: "To motivate users to take action, you first have to understand what motivates them."
The 2-Minute Move That Will Elevate Your Personal Brand - Avery short FastCompany article with a really simple-to-implement tweak to your email signature file. Next 5-minute break you should read the article and make the signature file change.
Snaps on Maps: Google Wants to Send Photographers Inside Your Business - A Mashup on how Google is now photographing the insides of businesses in 14 markets to take Google Street Map to the next level.
Delivering Video via HTML5 and Flash to reach all platforms with one video codec - how to make it work today #mlearncon - Video is hot and moves product when used well. This illustrated tutorial explains in simple language how to get started with HTML5 video, the new web standard. This is now my go-to guide for working with video on the web.
13 People to follow on Google Plus - Looks like a good selection of experts. Think I'll start a new Google+ circle just for them.
Google+ SEO - A very, very, very long article on how to SEO your Google+ account. Lots of instructions and illustrations. I'm tempted to call this the most comprehesive Google+ SEO tutorial online.
Android Smartphone Round-Up: December/January Edition - Short reviews of three Android smartphones with great photos and key details on each phone.
Friday, January 6, 2012
Need to Know - Small Business Technology: January 6, 2012
25 Eye-Popping Internet Marketing Statistics for 2012 - All 25 are short sound bites you can use a meetings or re-tweet yourself. Half have to do with mobile in 2012.
12 Crucial Consumer Trends for 2012 - Summary of 12 fast breaking business trends you should be aware of. Take note of #5 Cash Less and #12 Point and Know. Also, you should be following @Trendwatching on Twitter if you don't already.
How To Install Facebooks Timeline - Blog post with embedded 8:23 minute video showing step-by-step how to switch the new Facebook time line into your Facebook account. Great for folks that prefer visual and audio instructions. The host is quite personable also!
4 Pillars Of LinkedIn Marketing For Businesses - The author not only gives you the four pillars but also provides 5-7 good solid instructions on how to build said pillars.
Launching a Mobile Marketing Campaign: Easier Than You Think - Short overview of the 4 key pieces of a mobile marketing campaign. Developing an app (#4) is currently optional for most small businesses, unless you have a killer app that does something value added (restaurant menu, medical appointment maker, etc.)
5 lessons to apply when launching a mobile site or campaign - Quick overview of 5 reasons why mobile marketing is tough which basically all boil down to: No Buck Rogers, No bucks.
An Excellent eBook Full of Mobile Learning Activities - Blog post with a downloadable ebook described as "...great free ebook that anyone interested in using mobile devices as instructional tools should read..." The book is well written with more photos than text. While the book depicts and describes K12 activities, much of this is applicable to adult learners. I'm halfway tempted to develop a similar guide featuring adults in the workplace.
Is Mobile Learning Smarter Learning? Using Mobile Devices for Multisensory Learning and Assessment - Geeky article and 1:23 minute video for instructional designers.
Free Sites for Making Money Online - This is old news for me, but one of you might could use the info in this economy.
12 Crucial Consumer Trends for 2012 - Summary of 12 fast breaking business trends you should be aware of. Take note of #5 Cash Less and #12 Point and Know. Also, you should be following @Trendwatching on Twitter if you don't already.
How To Install Facebooks Timeline - Blog post with embedded 8:23 minute video showing step-by-step how to switch the new Facebook time line into your Facebook account. Great for folks that prefer visual and audio instructions. The host is quite personable also!
4 Pillars Of LinkedIn Marketing For Businesses - The author not only gives you the four pillars but also provides 5-7 good solid instructions on how to build said pillars.
Launching a Mobile Marketing Campaign: Easier Than You Think - Short overview of the 4 key pieces of a mobile marketing campaign. Developing an app (#4) is currently optional for most small businesses, unless you have a killer app that does something value added (restaurant menu, medical appointment maker, etc.)
5 lessons to apply when launching a mobile site or campaign - Quick overview of 5 reasons why mobile marketing is tough which basically all boil down to: No Buck Rogers, No bucks.
An Excellent eBook Full of Mobile Learning Activities - Blog post with a downloadable ebook described as "...great free ebook that anyone interested in using mobile devices as instructional tools should read..." The book is well written with more photos than text. While the book depicts and describes K12 activities, much of this is applicable to adult learners. I'm halfway tempted to develop a similar guide featuring adults in the workplace.
Is Mobile Learning Smarter Learning? Using Mobile Devices for Multisensory Learning and Assessment - Geeky article and 1:23 minute video for instructional designers.
Free Sites for Making Money Online - This is old news for me, but one of you might could use the info in this economy.
Tuesday, December 20, 2011
Need to Know - Small Business Technology: December 20, 2011
Tuesday, December 13, 2011
Need to Know - Small Business Technology: December 13, 2011
- Five Steps To Capturing Mobile Customers In 2012 | http://searchengineland.com/five-steps-to-capturing-mobile-customers-in-2012-104138 via @sengineland
- iPad emulator - see what your website looks like to iPad users. | ipadpeek.com
- Study shows email open rates via mobile increased 34% in 6 months; iPad by 73% - bit.ly/tG7EYX via @mobilemktrdaily #mobilemarketing
- Improve Your Site’s iPad Usability in 1 Simple Step bit.ly/tqgKrT
- 30 Brilliant Social Media Marketing Tips from 2011. (via @HubSpot) #Marketing | ow.ly/7WTNq
Friday, April 9, 2010
Taking Your Website Mobile
Just finished instructional design on the Arkansas SBTDC's newest program: Take Your Website Mobile. The first presentation is scheduled for Wednesday, April 21st, from 2 to 4 p.m. in the ASBTDC classroom at UALR. Online Registration.
This project started as a speaking proposal on mobile website development for the annual Fall Conference of the Association of Small Business Development Centers. In January, we developed a basic PowerPoint presentation on mobile web development and program description, then submitted those back in early February. We won't hear from the association for several more weeks. If selected to present on mobile web development, that presentation won't occur until late September this year.
For those unable to attend one of the upcoming mobile web presentations, some resources you'll find useful for developing a mobile website or transitioning a website for viewing on mobile devices include:
1) MobiForge. This is where you should start. Read the basic introductory materials and get a feel for the limitations of mobile devices and the requirements and standards for displaying information on small screens with limited capabilities.
2) Ready.mobi. If you have an existing website, this is your next stop. Enter your URL in the Ready.mobi evaluation tool and see where you rank and what problems need fixing. Don't be surprised if your site ranks a low 1 or 2 the first time. Most web pages are bloated with images and scripts that mobile devices just can't handle. Ready.mobi produces a detailed report that lists what's wrong and provides suggestions on how to fix each problem. Its the tool we used to make asbtdc.ualr.edu mobile compliant.
3) Instant Mobilizer. The Instant Mobilizer tool from dotMobi creates a mobile web version of an existing website.You get to choose the elements from your existing website that you want to port over for mobile devices. The tool allows you to create a mobile web mini-site with the same logo, corporate colors and branding that you have already established.
4) Ubik.com. Of all the tools for creating a mobile website from scratch, Ubik.com was our favorite. Perhaps because we can create multiple mobile websites, host them for free, and manage them all from a central account. Instead of creating apps, one can create mini mobile web sites for a single purpose. Thus, there is little need for programming or the heartache of trying to get one's mobile app accepted for listing by the device companies and telcoes.
If you found the above helpful, consider adding our RSS feed to your browsers feed reader. Just click on the orange RSS square or click the link to our RSS feed in the grey area in the top right. Also, consider following TimothyLeeAR on Twitter as we post links to several helpful sites each day. Twitter topics include not only mobile web sites, but also information on landing page optimization, and search engine optimization. Why not let me help filter out some of the noise and chaffe and give you links to the "good stuff?"
This project started as a speaking proposal on mobile website development for the annual Fall Conference of the Association of Small Business Development Centers. In January, we developed a basic PowerPoint presentation on mobile web development and program description, then submitted those back in early February. We won't hear from the association for several more weeks. If selected to present on mobile web development, that presentation won't occur until late September this year.
For those unable to attend one of the upcoming mobile web presentations, some resources you'll find useful for developing a mobile website or transitioning a website for viewing on mobile devices include:
1) MobiForge. This is where you should start. Read the basic introductory materials and get a feel for the limitations of mobile devices and the requirements and standards for displaying information on small screens with limited capabilities.
2) Ready.mobi. If you have an existing website, this is your next stop. Enter your URL in the Ready.mobi evaluation tool and see where you rank and what problems need fixing. Don't be surprised if your site ranks a low 1 or 2 the first time. Most web pages are bloated with images and scripts that mobile devices just can't handle. Ready.mobi produces a detailed report that lists what's wrong and provides suggestions on how to fix each problem. Its the tool we used to make asbtdc.ualr.edu mobile compliant.
3) Instant Mobilizer. The Instant Mobilizer tool from dotMobi creates a mobile web version of an existing website.You get to choose the elements from your existing website that you want to port over for mobile devices. The tool allows you to create a mobile web mini-site with the same logo, corporate colors and branding that you have already established.
4) Ubik.com. Of all the tools for creating a mobile website from scratch, Ubik.com was our favorite. Perhaps because we can create multiple mobile websites, host them for free, and manage them all from a central account. Instead of creating apps, one can create mini mobile web sites for a single purpose. Thus, there is little need for programming or the heartache of trying to get one's mobile app accepted for listing by the device companies and telcoes.
If you found the above helpful, consider adding our RSS feed to your browsers feed reader. Just click on the orange RSS square or click the link to our RSS feed in the grey area in the top right. Also, consider following TimothyLeeAR on Twitter as we post links to several helpful sites each day. Twitter topics include not only mobile web sites, but also information on landing page optimization, and search engine optimization. Why not let me help filter out some of the noise and chaffe and give you links to the "good stuff?"
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