Need to Know - Small Business Technology: January 27, 2012

Harnessing mobile trends, technology and tips from industry giants - A somewhat generic article with a hidden takeaway: "50 percent of on-the-go customers are willing to share their location to get good deals." Read all of it for other interesting trends.

QR codes: 5 popular complaints (and why they’re wrong) - The best thing in this article was discovering BooDroo.com for SMS marketing. Take time to click through to the Columbia University Campus Ministry video, scan the QR code at the end of the video, and see how to drive subscriptions to an SMS marketing tool. I'm so doing this!

Forget demographics. It’s all about the socialgraphics - From the article: "To motivate users to take action, you first have to understand what motivates them."

The 2-Minute Move That Will Elevate Your Personal Brand - Avery short FastCompany article with a really simple-to-implement tweak to your email signature file. Next 5-minute break you should read the article and make the signature file change.

Snaps on Maps: Google Wants to Send Photographers Inside Your Business - A Mashup on how Google is now photographing the insides of businesses in 14 markets to take Google Street Map to the next level.

Delivering Video via HTML5 and Flash to reach all platforms with one video codec - how to make it work today #mlearncon - Video is hot and moves product when used well. This illustrated tutorial explains in simple language how to get started with HTML5 video, the new web standard. This is now my go-to guide for working with video on the web.

13 People to follow on Google Plus - Looks like a good selection of experts. Think I'll start a new Google+ circle just for them.

Google+ SEO - A very, very, very long article on how to SEO your Google+ account. Lots of instructions and illustrations. I'm tempted to call this the most comprehesive Google+ SEO tutorial online.

Android Smartphone Round-Up: December/January Edition - Short reviews of three Android smartphones with great photos and key details on each phone.