We got behind in posting our near daily small business technology updates due to an intense training schedule. Here's what popped up in today's professional reading:
The Biggest Mistake Web Analysts Make… And How To Avoid It! - Great article by Google analytics guru. Suitable for both beginners and advance webmasters.
How Inbound Marketing Works, From Start to Finish - Clever infographic explaining the inbound sales process visually. Need to print some of these poster size for the classroom.
Ecommerce Comes to Twitter - How-to article on getting started with Chirpify, the Twittter ecommerce platform.
Infographic: The most recent (and incredibly impressive) Facebook stats - Another fun infographic to gawk at. Don't forget to pin it on Pinterest.com
Tools of the Travelgeek: Voice and Data Devices - Really useful article for anyone travelling overseas, including on cruises. Describes what equipment to take and how to use it to avoid high data and roaming charges. I didn't know cruise ships charged $5/minute for cell calls. I feel better about my $0.30/minute pre-paid now.
Brailletouch app to bring eyes-free texting to iPhone and iPad - Very cool invention. Click through and check out this innovation.
Smartphone Users Say Web Access More Indispendable Than Texting - Did you know that most smartphone turn to laptops when they lose their phone's data connection? Good behavioral insight in this brief article.
Congrats, US Government: You're Scaring Web Businesses Into Moving Out Of The US - Diatribe with a tongue-in-cheek migration checklist for web based businesses. Read and ponder this.
The Post-Office Generation - Microsoft Office's growing irrelevance due to ubiquitous tablets, Dropbox, and cheapo editor apps.
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Showing posts with label retail. Show all posts
Showing posts with label retail. Show all posts
Monday, February 20, 2012
Friday, January 27, 2012
Need to Know - Small Business Technology: January 27, 2012
Harnessing mobile trends, technology and tips from industry giants - A somewhat generic article with a hidden takeaway: "50 percent of on-the-go customers are willing to share their location to get good deals." Read all of it for other interesting trends.
QR codes: 5 popular complaints (and why they’re wrong) - The best thing in this article was discovering BooDroo.com for SMS marketing. Take time to click through to the Columbia University Campus Ministry video, scan the QR code at the end of the video, and see how to drive subscriptions to an SMS marketing tool. I'm so doing this!
Forget demographics. It’s all about the socialgraphics - From the article: "To motivate users to take action, you first have to understand what motivates them."
The 2-Minute Move That Will Elevate Your Personal Brand - Avery short FastCompany article with a really simple-to-implement tweak to your email signature file. Next 5-minute break you should read the article and make the signature file change.
Snaps on Maps: Google Wants to Send Photographers Inside Your Business - A Mashup on how Google is now photographing the insides of businesses in 14 markets to take Google Street Map to the next level.
Delivering Video via HTML5 and Flash to reach all platforms with one video codec - how to make it work today #mlearncon - Video is hot and moves product when used well. This illustrated tutorial explains in simple language how to get started with HTML5 video, the new web standard. This is now my go-to guide for working with video on the web.
13 People to follow on Google Plus - Looks like a good selection of experts. Think I'll start a new Google+ circle just for them.
Google+ SEO - A very, very, very long article on how to SEO your Google+ account. Lots of instructions and illustrations. I'm tempted to call this the most comprehesive Google+ SEO tutorial online.
Android Smartphone Round-Up: December/January Edition - Short reviews of three Android smartphones with great photos and key details on each phone.
QR codes: 5 popular complaints (and why they’re wrong) - The best thing in this article was discovering BooDroo.com for SMS marketing. Take time to click through to the Columbia University Campus Ministry video, scan the QR code at the end of the video, and see how to drive subscriptions to an SMS marketing tool. I'm so doing this!
Forget demographics. It’s all about the socialgraphics - From the article: "To motivate users to take action, you first have to understand what motivates them."
The 2-Minute Move That Will Elevate Your Personal Brand - Avery short FastCompany article with a really simple-to-implement tweak to your email signature file. Next 5-minute break you should read the article and make the signature file change.
Snaps on Maps: Google Wants to Send Photographers Inside Your Business - A Mashup on how Google is now photographing the insides of businesses in 14 markets to take Google Street Map to the next level.
Delivering Video via HTML5 and Flash to reach all platforms with one video codec - how to make it work today #mlearncon - Video is hot and moves product when used well. This illustrated tutorial explains in simple language how to get started with HTML5 video, the new web standard. This is now my go-to guide for working with video on the web.
13 People to follow on Google Plus - Looks like a good selection of experts. Think I'll start a new Google+ circle just for them.
Google+ SEO - A very, very, very long article on how to SEO your Google+ account. Lots of instructions and illustrations. I'm tempted to call this the most comprehesive Google+ SEO tutorial online.
Android Smartphone Round-Up: December/January Edition - Short reviews of three Android smartphones with great photos and key details on each phone.
Thursday, January 26, 2012
Need to Know - Small Business Technology: January 26, 2012
Online Marketing in Ecommerce 2012: Survey and Case Study Result -
E-retailers improve site navigation -
Too Much SEO Can Harm an Ecommerce Business -
5 Rockstar Landing Pages that Deserve a High-Five (or do they?) -
8 Crazy Things IBM Scientists Have Learned Studying Twitter -
50 new tech tools you should know about -
E-retailers improve site navigation -
Too Much SEO Can Harm an Ecommerce Business -
5 Rockstar Landing Pages that Deserve a High-Five (or do they?) -
8 Crazy Things IBM Scientists Have Learned Studying Twitter -
50 new tech tools you should know about -
Monday, January 23, 2012
Need to Know - Small Business Technology: January 23, 2012
Thou Shalt Covet What Thy Neighbor Covets - Its not Paco Underhill, but a Fast Company article on how we are influenced by others to buy stuff. It's always amazing to pause and ponder the economic impact of consumer "sheep following the herd".
Target Looking to Halt 'Showrooming' by Shoppers - Short 4 minute video on problem of "showrooming" and Target's response to develop exclusice products that can't be price compared via mobile phones and apps.
Innovative Ways to Leverage QR (Quick Response) Codes for Your Small Business - Blog post by ASBTDC center director Herb Lawrence. Herb is probably the best informed person in Arkansas on QR codes. Feel free to ask him a challenging question in his comments.
QR Codes – 21 Ways To Use Them To Build Your Business - A simple, easy to read list of 21 good ideas. You can likely skim this list in less than 30 seconds and come away with something new to try.
TrakQR.com - New start-up with a great public beta program: create up to 50 QR codes that you can re-purpose/redirect at anytime. TrakQR provides full analytics for each QR code. Currently free, so try them out!
Using 'Quick Views' to Increase Conversions - In today's onlin retail environment, you need every conversion you can get. Practical Ecommerce provides a detailed article with photos showing what to do.
How many of your 100K+ Twitter Followers are Real? - Short article on using SocialBro to segment your followers by when they last tweeted. Helps in spotting deadwood and Twitter bots.
12 Most Effective Ways To Generate Leads On LinkedIn - The site is 12most.com, so this is a "bait" article, but it does provide a good overview of where and how to use LinkedIn.
The 7 Don’ts of Mobile Marketing - If you really thought about it, these should be self-explanatory. That someone had to post these, indicates they're not self-evident. Read & head. Won't take long.
Tablet and E-book reader Ownership Nearly Double Over the Holiday Gift-Giving Period - Heard about this new Pew Internet report this morning while shaving. There are some other interesting trends in this research. Take 5-10 minutes and explore Pew's data. Seems if you didn't give or receive a tablet for Christmas, you didn't "covet what thy neighbor covets."
Seven Ways to Use the iPad for Workplace Learning - A repost of a February 2010 article. Amazing that these 7 uses are still applicable two years later in a rapidly evolving mobile device market.
Target Looking to Halt 'Showrooming' by Shoppers - Short 4 minute video on problem of "showrooming" and Target's response to develop exclusice products that can't be price compared via mobile phones and apps.
Innovative Ways to Leverage QR (Quick Response) Codes for Your Small Business - Blog post by ASBTDC center director Herb Lawrence. Herb is probably the best informed person in Arkansas on QR codes. Feel free to ask him a challenging question in his comments.
QR Codes – 21 Ways To Use Them To Build Your Business - A simple, easy to read list of 21 good ideas. You can likely skim this list in less than 30 seconds and come away with something new to try.
TrakQR.com - New start-up with a great public beta program: create up to 50 QR codes that you can re-purpose/redirect at anytime. TrakQR provides full analytics for each QR code. Currently free, so try them out!
Using 'Quick Views' to Increase Conversions - In today's onlin retail environment, you need every conversion you can get. Practical Ecommerce provides a detailed article with photos showing what to do.
How many of your 100K+ Twitter Followers are Real? - Short article on using SocialBro to segment your followers by when they last tweeted. Helps in spotting deadwood and Twitter bots.
12 Most Effective Ways To Generate Leads On LinkedIn - The site is 12most.com, so this is a "bait" article, but it does provide a good overview of where and how to use LinkedIn.
The 7 Don’ts of Mobile Marketing - If you really thought about it, these should be self-explanatory. That someone had to post these, indicates they're not self-evident. Read & head. Won't take long.
Tablet and E-book reader Ownership Nearly Double Over the Holiday Gift-Giving Period - Heard about this new Pew Internet report this morning while shaving. There are some other interesting trends in this research. Take 5-10 minutes and explore Pew's data. Seems if you didn't give or receive a tablet for Christmas, you didn't "covet what thy neighbor covets."
Seven Ways to Use the iPad for Workplace Learning - A repost of a February 2010 article. Amazing that these 7 uses are still applicable two years later in a rapidly evolving mobile device market.
Saturday, December 24, 2011
Need to Know - Small Business Technology: December 24, 2011
Top Pop-Up Shops: 14 Temporary Retail Stores - Some very clever pop-up retail shop designs shown. Seems shipping containers and domes are very popular.
10 Ways to Add Facebook Functionality to Your Website - Nice tutorial on many overlooked ways to integrate Facebook and get full value from time spent updating a Facebook page.
Marketers Analyze What It Means When Customers 'Like' Their Pages - As we just "unliked" a number of pages in our own Facebook account, this is a timely article. Good insight provided that should help you make better decisions on creating your own Facebook conversions and goals.
10 Ways to Add Facebook Functionality to Your Website - Nice tutorial on many overlooked ways to integrate Facebook and get full value from time spent updating a Facebook page.
Marketers Analyze What It Means When Customers 'Like' Their Pages - As we just "unliked" a number of pages in our own Facebook account, this is a timely article. Good insight provided that should help you make better decisions on creating your own Facebook conversions and goals.
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